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MAGAZINE|plateONLINE|e-newsletters|PLATE Events|specifications

RATES

PLATE MAGAZINE

Frequency: 6X (Bimonthly)

BPA Circulation: 35,200 (Effective May/June 2011)

Total Projected Audience: 105,600 (3.0 Readers Per Copy)

Black & White Rates:

Four-Color Rates:

Cover Positions: $10,760

Supplied BRC Cards: $5,480

Other Supplied Inserts:

Up to 8 Pages: 25% off B&W rate for equivalent number of pages
8-16 Pages: 50% off B&W rate for equivalent number of pages
16 or more pages: 75% off B&W rate for equivalent number of pages

Added Value Programs:

New Advertiser Program: New advertisers running 5X paid ads earn a 6th bonus insertion at no charge.

Growth Advertiser Program: Advertisers increasing their schedules by at least 2X insertions earn an additional insertion at no charge for every 2X increase.

PLATE ONLINE

Run-of-Site Banner Ads: $1,260 Per Month

Tower Ads (on News Page and Advanced Recipe Search Page): $1,440 Per Month

Front Page Icons (logo and text): $860 Per Month

Video Ads on the Home Page (random rotation): $1,290 Per Month

Search Ads (categories such as Appetizers, Desserts, Breakfast, Mexican, Italian): $0.42 Per Impression

Recipe Ads (ingredients such as Cheese, Bacon, Mustard, Eggs, Fish): $0.52 Per Impression

All-Text Sponsored Recipes (link to actual recipes on your own website): $0.48 Per Impression

News Ads (news story types such as People, Promotions, Food, Beverages, Equipment): $0.36 Per Impression

Note: Only pre-qualified foodservice operators are counted as impressions.

PLATE e-NEWSLETTERS

Exclusive sponsorship of weekly e-mail newsletters sent to pre-qualified, opt-in audience of foodservice operators:

Plats du Jour: Weekly e-newsletter features editor’s selection of seasonal, ingredient-driven recipes with links to actual recipes on PlateOnline. These five recipes are also listed as featured recipes on the home page of PlateOnline. Great for menu promotions. Exclusive weekly sponsorship is $1,600.

On the Fly: Three times a week (Monday, Wednesday and Friday) Plate editors compile the latest chef, restaurant and food news. News leads link to full news stories on a completely redesigned and reorganized news page of PlateOnline, featuring complete news archives. Exclusive 3x/weekly sponsorship is $2,400.

PLATE events

Plate hosts a number of signature events during the course of the year, providing numerous opportunities for interaction and for the creative application and sampling of your products.

Plate Cooks:
Gold-level sponsorships include 15-minute “intermezzo” on the agenda, recipe demonstration by your own chef and exclusivity in your product category: $18,000

Silver-level sponsorships include opportunities for your products to be incorporated into multiple “market basket” cooking exercises over the course of three days: $9,600

Bronze-level sponsorships include opportunities to serve your products at tasting fair and one or more meal functions throughout the event: $7,500

TITLE SPONSORSHIP of PlateNight is an opportunity to “own” and share the stage at one of the biggest and most talked-about events at NRA: $28,000

PRODUCT SPONSORSHIP: Serve your products from a specially designed tasting station to more than 500 of the top people in the industry: $9,600

Enjoy the exclusivity of showcasing your products in a custom-made menu by an innovative chef as local area chefs partake and network. Plate makes all arrangements with the host chef in a city of your choice to incorporate your products into the menu and invites local chefs to attend. Chef’s Table lunches can be organized in any market at any time of the year (limit one per month). Exclusive sponsorship is $10,500.

This top-level conference attracts leading culinary talent to collaborate with processing partners and explore trends and opportunities for new center-of-the-plate menu and product development.

Contact Plate Publisher Steve Mayer or Associate Publisher Jerry White for more information on any of these great sponsorship opportunities.

Steven Mayer: 312-274-2211 or smayer@plateonline.com
Gerald White: 312-274-2213 or gwhite@plateonline.com

Package discounts of 5-15% are available when you combine print, online and live events in a fully integrated media package.  Consult publisher or associate publisher for details.

All rates for print and electronic media are quoted gross, i.e. agency commissionable, subject to 15% commission to recognized advertising agencies.

SPECIFICATIONS

MAGAZINE

Magazine size (w x h)
Trim size: 9” x 10 3/4”
Bleed size: 9 1/4” x 11”
Live Page size: 8” x 9 3/4”

Ad sizes (w x h)
Spread bleed: 18 1/4” x 11”
Spread trim: 18” x 10 3/4”
Page bleed: 9 1/4” x 11”
1/2 island: 4 3/4” x 7 1/4”
1/2 horizontal: 7 1/4” x 4 3/4”
1/2 vertical: 4” x 9 1/2”
1/3 square: 4 3/4” x 4 7/8”
1/3 vertical: 2 1/4” x 9 1/2”

*Always keep live matter a half-inch from trim.

Printing method: Web offset, perfect bound.

Color proofs: One press-suitable proof (color lasers are NOT acceptable for press; they are permissible for ID purposes only).

Send print advertising materials to:
Amy Carter, Production Manager
Plate Magazine
c/o Marketing & Technology Group
1415 N Dayton St, Chicago, IL 60642 USA
Phone: 219.923.4748 Fax: 312.266.3363
Email: printmaterialsplate@plateonline.com or Upload: http://sendit.mtgmediagroup.com

Digital specifications highlights:
•  The magazine is a 9”x 10 3/4” trim, perfect-bound publication.
•  Ad corrections to be made by publisher will be rebilled at a rate of $125/hour.
•  We prefer press-optimized PDFs (PDF-X1a), but we also accept native Mac files: InDesign, Illustrator or Photoshop in CS3, CS4 or CS5 format.
•  All artwork must be a minimum of 266-300 dpi.
•  All art should be saved as CMYK or Grayscale (not RGB).
•  All fonts must be embedded. If supplying native Mac files, please package all images and fonts.

PLATEONLINE, E-Newsletters &
Video Home Page Ads

Graphic Ads:
Banner Ads: 728 (w) x 90 (h) pixels, 72 dpi gif or jpeg file. File size: 250k ideal, 400k max. Positioned at top of all pages. Random rotation across run of site. Both animated gifs and Flash files are acceptable. Provide URL.

tower ads: 300 (w) x 600 (h) pixels, 72 dpi gif or jpeg file. File size: 250k ideal, 400k max. Both animated gifs and Flash files are acceptable. Provide URL.

CUBE (OR MEDIUM RECTANGLE) ADS: 300 (w) x 250 (h) pixels, 72 dpi gif or jpeg file. 250k ideal, 400k max. Both animated gifs and Flash files are acceptable. Provide URL. These specs apply to these contextual ads: Search Ads, Recipe Ads, and News Ads.

Logo & Text Ads:
Front Page Icons: Logo: 125 (w) pixels, 72 dpi gif or jpeg file. Text: 200 characters recommended (300 accepted) in right-hand column of home page. Headline: 50 characters recommended, up to 100 characters accepted. All character counts include spaces. Provide URL.

Plate e-newsletter sponsorships:
Exclusive sponsorship includes logo plus copy (up to 300 characters including spaces) in a box at top of page or in ruled section below first news story. Provide logo and URL.
Plats du Jour logo: 80 (w) x 60 (h) pixels, 72 dpi gif or jpeg file; transparent background preferred.
On the Fly logo: 105 (w) x 90 (h) pixels, 72 dpi gif or jpeg.

Text-Only Ads:
Sponsored Recipes: Two per Search Results page at bottom of page; random rotation; direct link to recipe on sponsor’s own website. Provide URL.

Video Ads:
Click here for specs for Plate Home Page Video ad specs.

Flash:
Click here for Flash ad instructions

PRINT

“It’s the best
magazine out
there for
anyone interested in
creativity
and turning
trends into
profitable
menu items.”

Phyllis Flaherty,
Certified Executive Chef and Sales Resource Manager, Sysco Northern
New England

Overview | Audience | Content | ENGAGEMENT | PLATE ONLINE | events | Rates & SpecS |Contact Us | Plateonline.com