Plate 2011 Media Kit: PlateOnline

fruit & nuts cover
fruits & Nuts

fried cover
fried

mexico cover
Mexico

chocolate cover
Chocolate

middle eastern cover
middle eastern

PlateOnline

PlateOnline is the

web’s
largest professional recipe database

and most
timely source
of chef news.

PlateOnline is designed to answer the need for a professional recipe database, consisting of chef-authored, restaurant-tested recipes, searchable by course, cuisine, even food cost and menu price.

The number of chef recipes featured on PlateOnline now tops 5,000. Many of them are available only on the website and are original content not duplicated in the magazine. Foodservice operators search the website for recipes approximately 20,000 times a month seeking new ideas and products to add to their menus.

Menu Activity Over Past 6 Months*

Menu Category	% Who Have Added New Menu Items	Average # of New Menu Items Added
Appetizers	68%	4.7
Entrees	83%	6.7
Soups/Salads/Sides	72%	4.5
Desserts	67%	3.9
Beverages	53%	3.9

* Source: Jan-Feb 2010 Readex Research

And now there’s more to PlateOnline
Plate Blogs We’ve added a big helping of chef, restaurant and food news, which is updated three times a week, including chefs on the move, chef interviews, chef competitions and contests, bites, blogs, and more.

On The Fly This unique take on the news is disseminated every Monday, Wednesday and Friday via Plate’s “On the Fly” e-newsletter. In addition, every Tuesday, Plate’s “Plats du Jour” e-newsletter provides a seasonal take on recipes and ingredients for chefs to try now. The e-newsletters link back to PlateOnline and offer great sponsorship opportunities.

The website offers unique contextual advertising opportunities. Ads can be targeted to display only when foodservice operators are specifically searching for your type of products or actually viewing recipes with your type of products used as ingredients. Your own branded recipes can also be included as “sponsored recipes” on the site. As expected, such targeted, contextual ads generate sales leads and clickthroughs at much higher than average rates.

As a PlateOnline advertiser, you receive unique monthly reports detailing the names, titles, company names and locations of all foodservice operators who view your ads, click through to your website, or respond to your offers. This is made possible by our authentication of all web users. No other foodservice industry website provides this level of reporting or accountability.

“It is awesome
to have
access to
REAL recipes
for chefs,
not hobbyists
or housewives. Thank you
for providing
us chefs with
the ability
to share.”

Nathan Greven,
Chef and Culinary Arts
Instructor, Technical
Education Center,
Carrollton, Ga.

PlateOnline

PlateOnline is the

web’s largest professional recipe database

and most timely source of chef news.

Menu Activity Over Past 6 Months*

“It is awesome to have access to REAL recipes for chefs, not hobbyists or housewives. Thank you for providing us chefs with the ability to share.”

Nathan Greven, Chef and Culinary Arts Instructor, Technical Education Center, Carrollton, Ga.

web’s
largest professional recipe database

and most
timely source
of chef news.

“It is awesome
to have
access to
REAL recipes
for chefs,
not hobbyists
or housewives. Thank you
for providing
us chefs with
the ability
to share.”

Nathan Greven,
Chef and Culinary Arts
Instructor, Technical
Education Center,
Carrollton, Ga.