Grilling
Aussie/kiwi
noodles
french bistro
eggs
Engagement
86%of Plate |
Independent research shows the vital importance of new menu ideas. It also shows the extraordinarily high level of reader engagement with Plate, and the added measure of advertising effectiveness that comes from being in a pure food environment.
The Importance of
New Menu Ideas
New Menu Ideas
74% of Plate readers say that new menu ideas are “extremely” or “very important” to their business.
86% say they are “constantly” or “frequently” on the lookout for new menu ideas.
69% say today’s tough economy only increases their need for new menu ideas.
Reader engagement with plate
79% of Plate readers save their issues for future reference.
The average reading time of the typical issue is 59 minutes.
79% of Plate readers say they modify or adapt recipes from Plate for their own menus.
90% of Plate readers say the magazine stimulates their creativity and gets them thinking about menu ideas of their own.
Perception of advertising in plate
65% of Plate readers say that ads in Plate are “better looking” than ads in other publications.
58% say that ads in Plate are “more relevant” than ads in other publications.
83% say Plate is the publication with “the most useful menu ideas.”
How New Menu Ideas Drive Business
| Bring back repeat customers | 68% |
| Differentiate your concept from competition | 64% |
| Build/maintain reputation for quality/creativity | 62% |
| Attract new customers | 60% |
| Offer signature dishes customers can’t prepare at home |
36% |
| Control food costs/lower menu prices | 35% |
| Offer greater variety/eliminate “veto factor” | 31% |
Source: Jan-Feb 2010 Readex Research
"Plate has it
all –
credible chefs,
easy-to-follow
recipes,
food costs and
presentation
ideas. It's just
what my
chefs need
to get a
jumpstart on
raising their
creativity levels."
Sean Ryan,
Executive Chef,
The Briar Group, Boston
Overview 
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